This explainer video, commissioned via SOMO Studios, was created for Feelgoodz, a sustainable lifestyle brand. The goal was to visualize the production journey of their natural flip-flops in a way that feels authentic, inviting, and down-to-earth.
Part of a brand refresh initiative, the animation conveys Feelgoodz’s core values — craft, care, and ethical production — through a warm and engaging visual story.
From storyboard to final animation, I handled the full visual execution: hand-drawn illustrations, tactile motion design, and soft transitions. The visual language blends earthy textures with gentle movement to reflect the natural essence of the product.
Role: Storyboard, illustration, animation, compositing
Client: FEELGOODZ (via SOMO Studios)
